Castelfidardo is a town in the province of Ancona, in the Marche region of central-eastern Italy. During the early 1960’s this area was a hot bed for small but talented guitar builders, but also had links back to USA. From this area in Italy builders like Zerosette were branded with names like JG, Goya, Contessa, Atlas and Sano. Sano? Weren’t they an AMP builder in USA? That’s the connection!
There is not much information available out there on these fabulous late 60’s guitars. The Coral Hornet is certainly in my top ten all time favorite guitars. Why? The body was ultra thin. So thin in fact that the control cavity was mounted on a raised metal enclosure because the body was too thin to hold the pots and switches. The pickguard was completely unique, I’ll try to explain…
Originally, Airline branded electric and acoustic guitars were made in the United States from 1958-68 by the VALCO Manufacturing Company, and sold through Montgomery Ward catalogs. VALCO also used the brand names of National and Supro. Today, old Valco guitars are played by a wide array of bands and artists including David Bowie (Supro Dual Tone), The Cure (National MAP), Jack White (Airline 2P), Calexico and P.J. Harvey using this original Airline 3P Res-O-Glas, the top-of-the-line for Airline at the time.
One cool thing about liking oddball old guitars is they always contain hope…and a challenge. By which I mean, no matter how obscure or exotic, you always live with hope that you’ll someday figure out what the heck they are and thrive on the challenge of trying to do so. At least that’s been my repeated experience over the last quarter century or so of playing guitar detective. That being said, this 1967 Apollo Deluxe was kind of the exception that proved the rule, in that it followed a reverse pattern, sort of backing into discovery.
In the 1950’s Italian manufacturers were cranking out accordions by the thousands. When Rock ‘n Roll came on the scene, many of these builders switched from accordions to electric guitars. Bartolini was one of them. When the electric guitar boom took off in USA in the early 60’s, Italy became a source to fill the appetite. Accordions were plastic covered, so […]
I think there’s an illusion among many vintage guitar enthusiasts that the 1960s were some sort of candy store filled with glittering guitars at every turn. Certainly the remarkable variety of brands and designs that were produced and have survived help foster this illusion of abundance. But the reality on the ground back then was quite different for most of us. Few of us ever encountered a guitar like this 1967 TeleStar until well after the fact!
Over many years of writing about and photographing guitars, I’ve had numerous occasion to take pictures of guitars “on location.” That means packing up rather bulky photographic gear—cameras, tripods, lights, backdrops—and voyaging near and far. Sometimes this took place at a vintage guitar shop, sometimes at a collector’s place. When it came to the subject of TeleStar guitars, I got to combine both.
Get around round round I get around/I’m a real cool head/Get around round round I get around/I’m makin’ real good bread. Back in the day, The Beach Boys were often pictured with what was sort of their “band car,” a Chevy Corvette Stingray. There was some spiritual force that inextricably linked hot rods and guitars back in the early to mid-1960s. Rock and roll and Big Daddy Roth kind of went together. Just ask Billy Gibbons. Or just consider this 1967 Gretsch Corvette 6135.
EKO was an Italian manufacturer located in Recanati, Italy. Their products include classical guitars, 12-string guitars, arch top guitars, electric guitars and acoustic bass guitars. EKO guitars gained high popularity during the rock’n’roll craze of 1960s, becoming the largest guitar exporter in Europe. Their electric models were often highly ornamented with pearl, featured 3 or 4 pickups and recognizable “rocker” switches for pickup selection. The acoustic models were popular in country and folk rock bands of the late ’60s.
As I’ve said many times, one of the privileges of writing about off-beat guitars is that I get to do detective work and, when I’m lucky (and in time!), talk to someone who had a direct hand in bringing us the guitars in question. I had to dig hard to uncover something about Alamo guitars and I was both lucky and luckily in time with this story!