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This month’s article is interactive! That’s right, you have an opportunity to voice your opinion and I’ll publish the
collective feedback next month.
The topic is... branding.
WAIT!
Before you click the back button, hear me out.
The simple definition of the word ‘brand’ is the image that a particular product has in a person’s mind. Let’s use some
examples to illustrate this idea.
If I were to say the word... facial tissue... and ask you what product name comes into your head first, those of you in North
America would likely say... Kleenex.
If we were talking about cars and I said... safety... what car would you think of? Most likely Volvo. Staying on the car
theme, what if I said... ultra-luxury? Rolls Royce, right?
OK, you get the picture. Now, let’s play the same game only related to guitar amps. Here’s a couple to get you warmed up.
Metal. Let’s see, I would probably say... Mesa Dual Recto. Jazz. Hmmm... I’d go for Polytone Mini Brute. Rare. Easy! I’ve
only ever seen one of these... on stage behind Robben Ford... Dumble.
Wanna have a go at it? Just copy the following table, paste it into an email (click on the link at the bottom of this
article), fill in as many answers as you want and click on send. I’ve left some blanks so you can even write in a few of
your own categories. Easy! I’ll tabulate the results and Next month we’ll see if there are any surprises! I’ll also let
you know how the answers varied in each category.
Let’s have some fun!
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| Category |
Amp |
Category |
Amp |
| Jazz |
|
Chime |
|
| Country |
|
Classic Rock |
|
| Shred |
|
Meltdown |
|
| Metal |
|
Solid State |
|
| Punk |
|
Traditional Boutique |
|
| Blues |
|
Budget Boutique |
|
| Reliable |
|
Rare |
|
| Built-Like-A-Tank |
|
Ultra-Expensive |
|
| Beautiful |
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Good Value |
|
| Ugly |
|
Wacky |
|
| Fender Clone |
|
Vintage - Cheap |
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| Marshall Clone |
|
Vintage - Expensive |
|
| Over-Hyped |
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Favorite |
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| Most Complicated |
|
Vox Clone |
|
| Clean |
|
Most Drool-Worthy |
|
| Off-Brand Vintage |
|
Best Kept Secret |
|
| American Sound |
|
British Sound |
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Send me an email (Don Mackrill) |
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