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Greetings my friend and fellow strummers in this months column I will discuss that in my opinion that Artist recognition is one of the most important aspect of guitar marketing. That is a statement I truly believe, and in this column I will trace the popularity of certain guitars and the artists that I believe are responsible for their success. I will also list some guitar players and the guitars I found to be intriguing. I will list the guitars first and the artists that were associated with it.

Remember my friends knowing what guitars your favorite players play is part of getting a sound similar to them, but it is only a small part of it.

Gibson SG


Tony Iommi
Angus Young
Sister Rosetta Tharpe
Frank Zappa
Eric Clapton
Gibson SG Guitar

Fender Telecaster (stock)


Roy Buchanan
James Burton
Steve Cropper
Muddy Waters
Joe Messina


Telecaster (modified)


Mike Stern
Keith Richards
Danny Gatton
Clarence White
Fender Telecaster Guitar

Gibson ES 335


Larry Carlton
Dave Edmunds
Johnny "Guitar" Watson


Gibson ES 345


Freddie King
Alvin Lee
Elvin Bishop


Gibson ES 355


Chuck Berry
B.B. Kink
Keith Richards
Gibson ES 335 Guitar

Fender Stratocaster (stock)


Buddy Holly
Jimi Hendrix
Jeff Beck
Mark Knophler
David Gilmour


Fender Stratocaster (modified)


Hiram Bullock
Robbie Robertson
Adrian Belew
Stevie Ray Vaughn
Fender Stratocaster Guitar

Gretsch 6120


Brian Setzer
Chet Atkins
Eddie Cochran
Gretsch 6120 Guitar

Gibson Les Paul


Mike Bloomfield
Slash
Joe Perry
Duane Allman
Jimmy Page
Gibson Les Paul Guitar

Gibson Firebird


Johnny Winter
Eric Clapton
Howlin Wolf
StevieWinwood
Pat Hare
Clarence Gatemouth Brown


Gibson Flying V


Albert King
Jimi Hendrix


Gibson Melody Maker


Joan Jett

Gibson Byrdland


Ted Nugent
Roy Clark
Eric Clapton
Gibson Firebird Guitar

Gibson Les Paul Junior


Lesley West
John Lennon
Bob Marley
Johnny Thunders
Gibson Les Paul Junior Guitar

Fender Jazzmaster


Elvis Costello
Fender Jazzmaster Guitar

Rickenbacker 12-string


George Harrison
Tom Petty
Roger McGuinn
Rickenbacker 12-string Guitar

Airline/Supro Resoglas


J.B. Hutto
Jack White
Airline Supro Resoglas Guitar
  Airline Supro Resoglas Guitar

Epiphone Riviera/Sheraton


John Lennon
Otis Rush
George Harrison
John Lee Hooker
Epiphone Riviera Sheraton Guitar

Gibson L5 CES


Wes Montgomery
Scotty Moore
Paul Simon (L5S)
Gibson L5 CES Guitar

Gretsch Country Gentleman


George Harrison
Steven Stills
David Crosby
 

Mosrite
(several models)


The Ventures
Joe Maphis
Rick Wilson (B-52's)
Johnny Ramone
 

Silvertone/Danelectro


Jimmy Page
Link Wray
Hubert Sumlin
Elmore James
R.L. Burnside
 

Kay Electrics


Jimmy Reed
Howlin Wolf
Lonnie Johnson
 

So if you are interested in getting a sound similar to any of these artists, a good place to start is with their guitar choices. I would say that may be 20% of it, the amplifier would be another 20% and the rest is technique, approach, and attitude.

There are some other aspects that would affect your sound, the type of picks you use, the gauge of your strings, and any effects you might use.

In my world I would say use as few effects as you can, I know they are part of the song, blah,blah blah. If you need a harmonic effect like a chorus but feel you need to flange at some point in the show get one of those multi units like the Line 6. And remember the more pedals you use the farther away are you from the sound of your guitar.

Now as far as the amps go, those of you who are familiar with my column know I am a traditionalist. As far as I can see there are three categories of amplifiers.

Clean Amps:
These amps are clean sounding, with plenty of headroom and eq to pick from. Twin Reverbs, Ampeg, and Lab Series amps are a few. Also some of the older Peavey solid state amps are real clean amps. You can always get a dirty sound with your favorite pedal if you need it.

Dirty Amps:
Marshall JCM 800 and 900 Series amps, many tweed Fenders, the 100 watt army of amps like Crate, Krank, Soldano, and Randall. These amps will give you the sound you are looking for, if that sound is a crunchy compressed full sound.

Channel switching amps:
These amps are for cats that need both clean and dirty and like the idea of the two sounds coming from the same amp. These amps are personified by Mesa Boogies, Rivera era Fenders, and combos like the Marshall TCM Series.

And remember folks - "got and questions?".."go lean on Shell's Answer Man".