There’s not much I know about St. Moritz, Switzerland (or Aspen, for that matter). There’s not even much I know about this St. Moritz stereo guitar. But I’m pretty sure I like all of them. Certainly I love this guitar, which is pretty revolutionary.
I don’t go to guitar shows much any more. I should, because I have a lot of friends who ply the floor, but I’ve been on a guitar diet for several years now. And my friends always find something goofy for me to buy. That’s how I ended up with this mysterious and rare Takamine solidbody guitar from 1984. What the heck is this?! I didn’t know and the dealer who knew enough to bring it to me didn’t know either, but he knew I would have to have it!
These days Epiphone guitars are almost ubiquitous. If a band plays Gibson-style guitars, they’re most likely to be slinging Epis. I’m not sure why, but I suspect it’s because the quality is pretty good, the sound is decent, the look is there, and, if some scumbag should manage to ease a case out of the back of your van when you’re looking the other way, you’re only out an Epi. In other words, the Gibson stays back at home. This is only the latest twist in a tale full of deliciously ironic symbiosis. Another turn is reflected by this extremely rare 1988 Epiphone Spotlight.
Back in the late 1960s—Jimi notwithstanding—the cat’s pajamas of amplifiers were solid-state. Tube amps were heavy and prone to feedback. Solid-state amps were clean, big, and loud. I ran a whole band off a humongous 350-watt Mosrite amp. The mix sucked, but we were loud! The most desirable amps at that time were made by Standel and, to a lesser extent, Kustom (depended on your kind of music). It was only later that I learned that both companies also made guitars, like this ca. 1966 Standel Model 101 Custom Deluxe Solid Body Guitar. Heavy!
It’s always dangerous to deal in stereotypes. Nevertheless, there’s often a grain of truth lurking behind them. Take guitars (what else?) from the ‘60s. Often it only takes a glance to sus where a guitar came from. Look at a Japanese electric guitar and you won’t mistake it for anything else. Or move to Europe. You’d almost never confuse a German guitar—full of engineering bells and whistles—for an Italian one (loaded with style), or vice versa. Take this c. 1965 Juliett Delux guitar.
If you’re old enough and like whacky guitars, like me, you probably remember the great Guitar Player “Off the Wall” columns by Teisco Del Rey, the nom de plume of journalist Dan Forte. His was the first, and sometimes the only, story I’d read for a long time. Dan was perhaps the first to celebrate guitars whose names didn’t begin with M, G, or F. Dan usually worked the humor angle, but for those of us with an aesthetic eye, the guitars he featured became Holy Grails. One of the holiest of those was the 1968 Teisco May Queen guitar, a rare red version of which you see here!
Hondo was founded by Freed and Tommy Moore in 1969 with the intention to open up guitar production in Korea, at that time a non-player in the guitar game. Japan had taken over from Europe as the primary supplier of budget-level guitars during the 1960s. However, even by the late ‘60s the success of the Japanese was being eroded by their very success and the strength of the yen. Americans, mostly as an after-effect of World War II, had little respect for Japanese products and weren’t willing to pay much for them, even if they were pretty good. When Nixon cut the dollar loose to float with other currencies on the free market, the yen went up, making Japanese products increasingly expensive, a problem in a prejudiced, price-sensitive market like the US.
Maybe it was punk rock, with its rejection of good guitar playing. You know, any old bloke can bash on a guitar and who cares if it’s in tune. More likely it was punk’s more popified successor New Wave which opted for tasty yet understated guitar textures (in tune), though still without the slashing guitar solos, matching costumes accepted. Think Andy Summers and the Police. Whatever the cause, right at the beginning of the 1980s a new type of guitar appeared on the scene. An understated, minimalist guitar with no head, like this 1986 Ibanez take on the form, the Axstar AX75!