The good news is that you don’t need a professional publicist to get your music out into the world in a pro format. In fact, some of the best material I’ve received over the years has come from individuals, while some of the worst has no doubt cost the artists a fair amount of cash. Here’s what you need to know.
Spring seems an appropriate time to clear out the music shelves, so I started sorting the CD’s I received for review over the past 8 months into two piles: Reviewed and Not. I was a little surprised to see that about 400 were Not, and nearly 100 were Reviewed. I should mention that I call myself a reviewer instead of a critic because I will not pan somebody’s work in print. It’s hard enough to get a career going without bad press, and not everybody shares my opinions, so I just don’t review those I don’t really like. I will, on occasion, send a critique to a player whose work has real promise even if I don’t review it. So in that spirit I would like to offer up some tips that have come to me from decades of reviewing as well as talking to other reviewers and critics about their methods.
Myths and misinformation (Mythinformation?) abound in the vintage guitar and amp world. Want to start a fight on line? Go to some gear forum and say, “This, without a doubt, is the amp Jimmy Page played on the first two Zep albums.” The amp you use for this example could be a small single 6V6 Supro, a Supro Thunderbolt, a Fender Champ, or any number of others. No matter what, you are guaranteed to get a bunch of folks agreeing with you, and another bunch so angry they start banging their shoes on their desks al-la Krustef while hacking frustrated spittle onto their screen while they post about what an idiot you are.
Why is it that so many people think that there are two kinds of guitar player — rhythm and lead? I’ve been asked the question a million times in my playing career, mostly by beginners and non players. “What do you play? Rhythm or lead?” like they were two different instruments. I like to say I play music.
I finally joined the late 20th century and bought a decent computer. I’ve been working on an Apple Mac LC-475 for 6 or 7 years. Tiny little thing. I was just about to switch over to a PC when I had a good look at the iMac brochure. After due consideration, weighing up all the pros and cons, comparing the two technologies, I decided that having a green computer was the only way to go. Green, to match the philodendrum that sits next to my desk. Seriously though, I’ve always admired the wonderful logic of Macs, and I found a shop here in Brisbane that were doing a good deal on them.
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