Some guitars are so unique, they acquire something of a “cult status.” I think you could say that about Veleno guitars. Not only have they been played by some famous guitar players (can you say Mark Bolan [T-Rex], Eric Clapton, Jorge Santana, Pete Haycock [Climax Blues Band], Alvin Lee, Ronnie Montrose [Edgar Winter Group], Martin Barre [Jethro Tull], Ace Frehley, Dave Peverett [Foghat], and Mark Farner, just for starters?), they’re pretty darned rare. Not to mention so darned cool!
One of the big influences on my guitar writing “career” was Dan Forte’s writing—under the nom de plume Teisco del Rey—for Guitar Player magazine back in the 1970s and ‘80s. Dan, or Teisco, took a much more tongue-in-cheeky approach to regaling the often goofy guitar designs of the 1960s, whereas I’ve always been a bit more dourly serious about the subject, but I like to think we kept the torch burning for decades for those of us who love whatever’s whacky about guitars.
Airline guitars were being made in USA from 1958-1968 by Valco Manufacturing Company and sold primarily through the Montgomery Ward catalog company. Valco also made other popular brands like Supro and National. Today they are being made through Canadian company Eastwood Guitars. By the early 1960’s Airline were producing many different models – the more valuable vintage models were made of res-o-glas – but most in those early days were solid wood designs like this Town and Country Standard.
Castelfidardo is a town in the province of Ancona, in the Marche region of central-eastern Italy. During the early 1960’s this area was a hot bed for small but talented guitar builders, but also had links back to USA. From this area in Italy builders like Zerosette were branded with names like JG, Goya, Contessa, Atlas and Sano. Sano? Weren’t they an AMP builder in USA? That’s the connection!
It wasn’t long after we moved back to Toronto from California that I acquired this guitar. You have to understand – I’ve bought and sold more guitars in the past 20 years than there are Beatles fans in Liverpool. When you are in the business of buying/selling guitars, you simply cannot afford to get attached to them. Yes, it is hard some times, but in the end this is what pays the bills, so you have to let them go.
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