Greetings my friend and fellow strummers in this month’s column I will discuss that in my opinion that Artist recognition is one of the most important aspect of guitar marketing. That is a statement I truly believe, and in this column I will trace the popularity of certain guitars and the artists that I believe are responsible for their success. I will also list some guitar players and the guitars I found to be intriguing. I will list the guitars first and the artists that were associated with it.
Remember my friends knowing what guitars your favorite players play is part of getting a sound similar to them, but it is only a small part of it.
Gibson SG: Tony Iommi, Angus Young, Sister Rosetta Tharpe, Frank Zappa, Eric Clapton
Fender Telecaster (stock): Roy Buchanan, James Burton, Steve Cropper, Muddy Waters, Joe Messina
Telecaster (modified): Mike Stern, Keith Richards, Danny Gatton, Clarence White
Gibson ES-335: Larry Carlton, Dave Edmunds, Johnny “Guitar” Watson
Gibson ES-345: Freddie King, Alvin Lee, Elvin Bishop
Gibson ES-355: Chuck Berry, B.B. Kink, Keith Richards
Fender Stratocaster (stock): Buddy Holly, Jimi Hendrix, Jeff Beck, Mark Knophler, David Gilmour
Fender Stratocaster (modified): Hiram Bullock, Robbie Robertson, Adrian Belew, Stevie Ray Vaughn
Gretsch 6120: Brian Setzer, Chet Atkins, Eddie Cochran
Gibson Les Paul: Mike Bloomfield, Slash, Joe Perry, Duane Allman, Jimmy Page
Gibson Firebird: Johnny Winter, Eric Clapton, Howlin’ Wolf, Stevie Winwood, Pat Hare, Clarence Gatemouth Brown
Gibson Flying V: Albert King: Jimi Hendrix
Gibson Melody Maker: Joan Jett
Gibson Byrdland: Ted Nugent, Roy Clark, Eric Clapton
Gibson Les Paul Junior: Lesley West, John Lennon, Bob Marley, Johnny Thunders, Mick Jones
Fender Jazzmaster: Elvis Costello, Thurston Moore & Lee Ranaldo, Kevin Shields, J Mascis
Rickenbacker 12-string: George Harrison, Tom Petty, Roger McGuinn
Airline/Supro Resoglas: J.B. Hutto, Jack White, PJ Harvey
Epiphone Riviera/Sheraton: John Lennon, Otis Rush, George Harrison, John Lee Hooker
Gibson L5-CES: Wes Montgomery, Scotty Moore, Paul Simon (L5S)
- Gretsch Country Gentleman: George Harrison, Steven Stills, David Crosby
- Mosrite (several models): The Ventures, Joe Maphis, Rick Wilson (B-52’s), Johnny Ramone
- Silvertone/Danelectro: Jimmy Page, Link Wray, Hubert Sumlin, Elmore James, R.L. Burnside
- Kay Electrics: Jimmy Reed, Howlin Wolf, Lonnie Johnson
So if you are interested in getting a sound similar to any of these artists, a good place to start is with their guitar choices. I would say that may be 20% of it, the amplifier would be another 20% and the rest is technique, approach, and attitude.
There are some other aspects that would affect your sound, the type of picks you use, the gauge of your strings, and any effects you might use.
In my world I would say use as few effects as you can, I know they are part of the song, blah,blah blah. If you need a harmonic effect like a chorus but feel you need to flange at some point in the show get one of those multi units like the Line 6. And remember the more pedals you use the farther away are you from the sound of your guitar.
Now as far as the amps go, those of you who are familiar with my column know I am a traditionalist. As far as I can see there are three categories of amplifiers.
These amps are clean sounding, with plenty of headroom and eq to pick from. Twin Reverbs, Ampeg, and Lab Series amps are a few. Also some of the older Peavey solid state amps are real clean amps. You can always get a dirty sound with your favorite pedal if you need it.
Marshall JCM 800 and 900 Series amps, many tweed Fenders, the 100 watt army of amps like Crate, Krank, Soldano, and Randall. These amps will give you the sound you are looking for, if that sound is a crunchy compressed full sound.
Channel switching amps:
These amps are for cats that need both clean and dirty and like the idea of the two sounds coming from the same amp. These amps are personified by Mesa Boogies, Rivera era Fenders, and combos like the Marshall TCM Series.
And remember folks – “got and questions?”..”go lean on Shell’s Answer Man”.