Myths and misinformation (Mythinformation?) abound in the vintage guitar and amp world. Want to start a fight on line? Go to some gear forum and say, “This, without a doubt, is the amp Jimmy Page played on the first two Zep albums.” The amp you use for this example could be a small single 6V6 Supro, a Supro Thunderbolt, a Fender Champ, or any number of others. No matter what, you are guaranteed to get a bunch of folks agreeing with you, and another bunch so angry they start banging their shoes on their desks al-la Krustef while hacking frustrated spittle onto their screen while they post about what an idiot you are.
Avanti guitars were probably made by the Polverini Brothers of Castelfidardo for European Crafts of Los Angeles beginning in late 1964. For this one, they chose a really cool rootbeer-barrel colored faux-rosewood plastic covering. Most early Italian guitars had either pushbutton or rocker controls adapted from accordions, but this is unusual with a fourway rotary select that let you choose each pickup individually or all at once. All in all a sensible arrangement. Whether the pickups are really humbuckers or single-coil is unknown, but they have that bright ’60s sound, and, anyhow, you really want an Avanti because it looks like rootbeer candy.
Thanks for Watching! Our first webcast was broadcast on November 7th, 2006 – LIVE on the Internet. It was a huge success! If you were not able to “tune-in” at the time, we have pasted together some of the songs listed above. The entire Webcast will be available in the New Year on a full-length widescreen DVD.
Last month I took a trip to London – a little business, a little pleasure. OK, mostly pleasure! I went with three friends, played four rounds of golf, went to see five bands, had six great meals and had seven hangovers. Upon arrival my good friend Wally Moss (who takes the photo’s at Eastwood Guitars) caught the sold out Camera Obscura show at Scala in London. A treat!
Greetings my friend and fellow strummers in this months column I will discuss that in my opinion that Artist recognition is one of the most important aspect of guitar marketing. That is a statement I truly believe, and in this column I will trace the popularity of certain guitars and the artists that I believe are responsible for their success. I will also list some guitar players and the guitars I found to be intriguing. I will list the guitars first and the artists that were associated with it. Remember my friends knowing what guitars your favorite players play is part of getting a sound similar to them, but it is only a small part of it.
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