Last month, we left off with a team in place to design, prototype, test, and market the new line of Magnatone amplifiers. This month we look at each series and model of the new Magnatone line and the features of each, including the world famous pitch-shifting vibrato circuit.
Magnatone was started in 1946 by Art Duhamell, who purchased the Dickerson Musical Instrument Manufacturing Company. Dickerson was a small, Southern California builder who produced lap steels and amplifiers. Dunhamell changed the name to Magnatone a division of his Magna Electronics Company in Los Angeles. Magna also produced record players, speakers, radios and organs as well as amplifiers under brands such as ToneMaster, DaVinci, Pac-Amp, and Estey. The Estey organ’s vibrato circuit was integral in the birth of the famous Magnatone pitch shifting vibrato feature,(but more on that later). Though Magnatone had a good run of building some of the first, high fidelity, innovative, “boutique” amps to hit the market, the company was plagued by mergers and buy outs, poor business decisions, and bad investments. In the end, Magnatone was no more by the end of the 1960’s.
And, last but definitely not least in this roundup is this month’s crazy eBay find: The Electra EP 350 Flat Response Tape Echo. Like the Roland, this is a combination unit (the Electra carries a reverb along with the tape delay, rather than a chorus). Unlike say, an Echoplex, the Electra doesn’t use a tape cartridge – but rather has a loop of tape running free on one side, then it gets fed over six heads as it travels around a see-though top (which is just too cool).
I love the classic guitar shapes. They’re what attracted me to the guitar oh those many years ago. But as you can probably tell from these little essays, I’m also a sucker for a pretty face. Pretty weird, that is. Like this 1983 Electra Lady XV1RD with a Little Dutch Girl shape!
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