Friday March 18th – SXSW Austin, TX – I was in Austin for only one day of SXSW this year, but as luck would have it, so was Mike Watt. His is in the middle of a grueling 51 shows in 52 night tour.
Hondo was founded by Freed and Tommy Moore in 1969 with the intention to open up guitar production in Korea, at that time a non-player in the guitar game. Japan had taken over from Europe as the primary supplier of budget-level guitars during the 1960s. However, even by the late ‘60s the success of the Japanese was being eroded by their very success and the strength of the yen. Americans, mostly as an after-effect of World War II, had little respect for Japanese products and weren’t willing to pay much for them, even if they were pretty good. When Nixon cut the dollar loose to float with other currencies on the free market, the yen went up, making Japanese products increasingly expensive, a problem in a prejudiced, price-sensitive market like the US.
I believe this story happened in about 1966, during my last year of high school at Paradise Valley High in Phoenix, Arizona. I was a wannabe rock ‘n roll guy and like most of my friends, always had a few guitars lying around. I had this one friend, Richard Guimont, who was not a musician, but his Mom just happened to own JD’s night club in Scottsdale.
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