It has always amused me that one of the great tempests in the teapot of guitardom has been the legendary “lawsuit” of the 1970s. You know, when Norlin (aka Gibson) sued Elger (aka Hoshino, aka Ibanez) in 1977 over trademark infringement based upon “copying” Gibson’s headstock design. There are tons of ironies in this story, but one of the most amusing aspects is that companies such as Gibson have been one of the most egregious copyists of its own guitars over the years. Witness the Korean-made Epiphone Firebird 500 seen here.
I count myself among the many of you who have discovered just how good guitars made by the Matsumoku factory in Matsumoto City, Japan, really are. Or were. They still exist as artifacts but have not been made more than two decades now.
Hondo was founded by Freed and Tommy Moore in 1969 with the intention to open up guitar production in Korea, at that time a non-player in the guitar game. Japan had taken over from Europe as the primary supplier of budget-level guitars during the 1960s. However, even by the late ‘60s the success of the Japanese was being eroded by their very success and the strength of the yen. Americans, mostly as an after-effect of World War II, had little respect for Japanese products and weren’t willing to pay much for them, even if they were pretty good. When Nixon cut the dollar loose to float with other currencies on the free market, the yen went up, making Japanese products increasingly expensive, a problem in a prejudiced, price-sensitive market like the US.
Most of us probably know this longhorned guitar shape from the legendary Danelectro Guitarlin. Indeed, this Hondo guitar was intended to be a tribute to that ‘60s beauty. Danelectro bit the dust in 1969, yielding to the beginnings of international guitarmaking.
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