Greetings my friend and fellow strummers in this months column I will discuss that in my opinion that Artist recognition is one of the most important aspect of guitar marketing. That is a statement I truly believe, and in this column I will trace the popularity of certain guitars and the artists that I believe are responsible for their success. I will also list some guitar players and the guitars I found to be intriguing. I will list the guitars first and the artists that were associated with it. Remember my friends knowing what guitars your favorite players play is part of getting a sound similar to them, but it is only a small part of it.
Eddie Cochran was only 21 years old when he died in an auto accident while on tour in England on April 17th 1960. In his brief but illustrious career Eddie recorded some of the most influential early rock and roll, tunes like, Twenty Flight Rock, C’mon Everybody, Too Much Monkey Business, and Something Else, but Eddie’s Summertime Blues was a monster hit. Summertime Blues was also covered by Blue Cheer (a Billboard Top 40 hit) and the Who (Live at Leeds) but neither version could match the magic and originality of Eddie’s version.
This is the story of a personal journey through the world of music that begins humbly and ends just as humbly as it started. The fact that your reporter (should I say “moi”?) has experienced it at all is amazing enough, for under any other circumstances I might not have found myself in circumstances that presented so ripe an opportunity to learn and understand that most sensuous, invigorating, physically challenging and just plain righteous of musical instruments: the guitar.
Mike Stern is one of those lucky few: a guitarist who can do it all. Though he’s known for the depth and precision of his jazzy ballads and rip-snortin’ fusion instrumentals, he’s equally respected for the woozy bends and woody tone of his paeans to the greats of blues and rock. Listen to any of his many excellent releases (all of which remain active in the Atlantic catalog), and you’ll caught by the power of his deceivingly subtle blend.
Last month guitar legend Link Wray passed away at his Copenhagen home at the age of seventy-six. A master of raw tone and minimalist riffs, Link Wray was the great grandfather of the power chord.
That’s the case with jazz guitar great John Abercrombie. It’s amazing to think that in his playing one can discern the influences of so many great players yet immediately tell, from the very first note, that none other than he could be playing.
I believe this story happened in about 1966, during my last year of high school at Paradise Valley High in Phoenix, Arizona. I was a wannabe rock ‘n roll guy and like most of my friends, always had a few guitars lying around. I had this one friend, Richard Guimont, who was not a musician, but his Mom just happened to own JD’s night club in Scottsdale.
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