Sex always sells…or so they say. And certainly when you’re marketing an electric solidbody guitar to testosterone-heavy adolescent and young adult males, showing a bit of female flesh is sure to get attention, whether or not it will move product. Few guitar ad campaigns have pursued this strategy with more verve than the one for […]
One of the privileges of writing about guitars for as long as I have is that guitar people will talk with you. I’ve had many memorable conversations with people who’ve helped shape—often literally—the guitars we all know and love. Perhaps no conversation was more memorable than a long, detailed talk I had with Dave Wintz, […]
I love ironies, those unexpected little twists and turns that make you smile. And, if there’s a guitar story that’s full of more irony than that of Kramers guitars, I don’t know about it. That’s why I love guitars like this 1983 Kramer Focus K4000. It’s a knock-off of a Kramer guitar, but a copy […]
I count myself among the many of you who have discovered just how good guitars made by the Matsumoku factory in Matsumoto City, Japan, really are. Or were. They still exist as artifacts but have not been made more than two decades now.
Behind every guitar there’s some sort of story, but they usually aren’t as rich as the one behind the Kramer Gorky Park seen here! Not only was this guitar associated with one of the big flash-in-the-pan pop metal bands of the late 1980s, it symbolically and almost literally marked the end of Kramer, as the largest guitar company in the world was crumbling just like the Iron Curtain!
I don’t go to guitar shows much any more. I should, because I have a lot of friends who ply the floor, but I’ve been on a guitar diet for several years now. And my friends always find something goofy for me to buy. That’s how I ended up with this mysterious and rare Takamine solidbody guitar from 1984. What the heck is this?! I didn’t know and the dealer who knew enough to bring it to me didn’t know either, but he knew I would have to have it!
These days Epiphone guitars are almost ubiquitous. If a band plays Gibson-style guitars, they’re most likely to be slinging Epis. I’m not sure why, but I suspect it’s because the quality is pretty good, the sound is decent, the look is there, and, if some scumbag should manage to ease a case out of the back of your van when you’re looking the other way, you’re only out an Epi. In other words, the Gibson stays back at home. This is only the latest twist in a tale full of deliciously ironic symbiosis. Another turn is reflected by this extremely rare 1988 Epiphone Spotlight.
In many ways, the spectacular Japanese-made 1982 Daion Savage Power Mark XX shown here was the offspring of something intended to end, or at least seriously damage, Japanese guitar-making itself… In other words, this guitar shouldn’t exist.
Hondo was founded by Freed and Tommy Moore in 1969 with the intention to open up guitar production in Korea, at that time a non-player in the guitar game. Japan had taken over from Europe as the primary supplier of budget-level guitars during the 1960s. However, even by the late ‘60s the success of the Japanese was being eroded by their very success and the strength of the yen. Americans, mostly as an after-effect of World War II, had little respect for Japanese products and weren’t willing to pay much for them, even if they were pretty good. When Nixon cut the dollar loose to float with other currencies on the free market, the yen went up, making Japanese products increasingly expensive, a problem in a prejudiced, price-sensitive market like the US.
Maybe it was punk rock, with its rejection of good guitar playing. You know, any old bloke can bash on a guitar and who cares if it’s in tune. More likely it was punk’s more popified successor New Wave which opted for tasty yet understated guitar textures (in tune), though still without the slashing guitar solos, matching costumes accepted. Think Andy Summers and the Police. Whatever the cause, right at the beginning of the 1980s a new type of guitar appeared on the scene. An understated, minimalist guitar with no head, like this 1986 Ibanez take on the form, the Axstar AX75!
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